About Fralia and Company History
Fralia Co. and Associates is an electronic manufacturer’s representative company focused on providing “Best in Class” technical sales and applications support in the Southwest territory of Texas, Oklahoma, Louisiana and Arkansas. True to our beginning in 1959, Fralia Co. continues to represent manufacturers of electronic components and system solutions targeted at the industrial, military, telecom, geophysical, Point of Sale, and computer industries. Our principals are seldom the low price leaders, but we have been able to leverage the strength of our technical sales skills, customer relationships and the value and quality represented by our principals to successfully increase business. Our success over the last 58 years can be largely attributed to our greatest asset, our people.

Market Demands and Our Sales Strategy
Today’s market conditions demand a professional sales organization with the energy and resources to address the issues that define success. Large OEMs no longer operate alone in the world of outsourcing, off-shore manufacturing, global corporate contracts, distributor JIT programs, CEM controlled BOMs and ODM designs. The world economy has opened these services to all customers. At the same time, customer and principal employee turnover is high and the need for a stable and qualified sales force has never been more important. Our line card includes industry leaders of active, passive and interconnect products which insures a balanced product offering to our broad customer base. Our position in the market is strong and the company is poised for growth despite outsourcing and other market obstacles.


What Makes Fralia Co. the Best

Our field sales staff combines experience, industry knowledge and hard work to support their customers. Our inside sales staff is the best in the business and they work closely with our customers and principals on all sales and customer service issues. Fralia Co. has engineers in all major markets and in today’s market of limited engineering resources (both at customers and principals), this approach has proven to be very successful. Our job is simply to create demand for our principals and offer real technical solutions to our customers. Our salespeople support all channels including CEMs while making regular visits to our distributor partners. We offer timely and meaningful reports to our principals for leads, samples, quotes and opportunities to insure territory growth. In summary, the Fralia Co. is a professional sales group that offers excellent customer relationships and the best sales team to insure success.